Project Type
Brand Sprint
Deliverables
Logo, Art Direction, Apparel, Marketing Assets
Produced By GQ
Designing a confident brand for a rising hip-hop producer
GQ is a Toronto based hip-hop music producer looking to elevate his visual presence with a refined, high-end identity. The goal was to create a brand that reflects a sense of craft, quality, and confidence. Alongside the identity, the project also laid the foundation for a series of upcoming mixtape releases—each one an extension of the brand’s visual and sonic language.
