Brand Design
Brand strategy and positioning
Brand Guidelines
Logo and mark creation
Typography, colour, and visual language
Website Design
Pitch Decks
UX strategy and user flow development
End-to-end feature and product design
Rapid prototyping and validation
Conversion-focused redesigns
Interaction and interface design
Design system creation and expansion
Lead and mentor design teams
Oversee UX/UI quality and direction
Build scalable processes and systems
Align product, engineering, and design
Improve team clarity, and output
Support hiring, leveling, and coaching
Part-time, ongoing support embedded with your team. Helping drive product, brand, or design leadership week-to-week.
Project-Based
Focused, fixed-scope design work for brand identity, websites, or product features. Clear timelines, clear deliverables, and steady momentum.
High-level guidance without day-to-day execution. Serving as a sounding board—reviewing work, shaping direction, and supporting hiring, product, and brand decisions as needed.
I spent the first half of my career in agencies building brands and websites, and the second half inside a startup building the product, the brand, and the design team from scratch, helping take it to 12M+ users. That range taught me what most designers never see: brand decisions shape product, product shapes growth, and the team decides whether any of it holds up.
Through Sidhu Studio, I'm the senior design partner ambitious companies bring in when they need more than an agency deliverable and less than a full-time hire. I move between strategy and hands-on execution, so the thinking makes it into the work.
Engagements run as focused projects or ongoing retainers, depending on what the work needs. If you're building something and want design that holds together from brand to product to team, let's talk.