Services
Turning ideas into real, usable products. From shaping the strategy to refining the UI, I help teams move faster, reduce uncertainty, and build experiences people actually want to use.
UX strategy and user flow development
End-to-end feature and product design
Rapid prototyping and validation
Conversion-focused redesigns
Interaction and interface design
Design system creation and expansion
Brand Design
Every company has a story. I help you tell yours clearly. Through thoughtful brand systems, websites, and pitch materials, I create work that feels distinct, cohesive, and ready to scale.
Brand strategy and positioning
Brand Guidlines
Logo and mark creation
Typography, colour, and visual language
Website Design
Pitch Decks
Leadership
Senior design leadership without the full-time hire. I raise the quality bar, support and develop designers, and bring the structure growing teams need to operate with confidence.
Lead and mentor design teams
Oversee UX/UI quality and direction
Build scalable processes and systems
Align product, engineering, and design
Improve team clarity, and output
Support hiring, leveling, and coaching
Part-time, ongoing support embedded with your team. Helping drive product, brand, or design leadership week-to-week. Bringing senior execution and direction without the cost of a full-time hire.
Focused, fixed-scope design work for brand identity, websites, or product features. Clear timelines, clear deliverables, and steady momentum.
High-level guidance without day-to-day execution. Serving as a sounding board—reviewing work, shaping direction, and supporting hiring, product, and brand decisions as needed.
Half my career was spent in agencies designing brands and websites. The other half was inside a tech startup, helping build the product, the brand, and the design team from the ground up. That mix taught me how all the pieces of design fit together—how decisions in brand affect product, how product affects growth, and how the right team makes everything work.
Through Sidhu Studio, I help ambitious companies get that same level of thinking without the overhead of an agency or an in-house hire. I’m a jack-of-many-trades when it comes to design, and I’ve learned to move comfortably between strategy and execution. It keeps the work honest, practical, and aligned.
RAJ SIDHU