Project Type
Custom
Deliverables
Art Direction, Brand Identity, Packaging, Marketing Assets
Organic Horizons
A rebrand that redefined perception and performance
Organic Horizons, a small organic food distributor, was preparing to expand into larger retail markets. To support this growth, they needed a refreshed brand identity that would resonate with a broader, more mainstream audience. The goal was to maintain their organic roots while elevating the brand’s presence for mass retail.
Following the launch of the new identity, Organic Horizons saw a steady increase in orders and significant interest at key industry trade shows. The rebrand helped open doors to major retailers including Walmart, Whole Foods, Sobeys, Metro, and Well.ca. The updated design even landed the brand on the cover of a leading trade publication’s annual organic food catalogue—an important signal of its elevated industry presence.
“I love the new tomatoes! They taste much better than the old ones.”
As part of the engagement, we also evolved two of Organic Horizons’ in-house product lines: Harvest Sun, a range of canned tomatoes and bouillon, and Wild Country, a line of teas and honey. After the redesign, both product lines saw remarkable results. The honey and tomatoes sold out in stores and experienced a 200% increase in sales. One particularly memorable moment came when a customer said, “I love the new tomatoes! They taste much better than the old ones.” Of course, the product hadn’t changed—only the packaging had. That comment was a turning point for me—a powerful reminder that great design doesn’t just reflect value, it creates it.
